Arvada High School Senior Football Banners
This project involved creating high-impact, personalized vinyl banners for the Arvada High School Wildcats senior football players. The goal was to provide memorable keepsakes for the athletes and visually celebrate their commitment and achievement during their final season.
The core objective was to create a visually striking, professional, and print-ready template suitable for large-format display. I started by integrating the Wildcats’ established purple, white, and black branding into a dynamic design featuring a stadium background and strong typography, ensuring the final graphic was both celebratory and cohesive across the entire team set. The design prominently features the player’s portrait, name, number, and graduation year (2023) using layered visual effects to achieve maximum dramatic appeal.
The successful completion and delivery of the banners provided valuable, high-quality mementos for the senior athletes and served as a powerful focal point for the school’s senior night celebrations, demonstrating my proficiency in client communication, large-format graphic design, and producing print-ready materials.
Focus 05 – NYC Subway Banner Design
This project was an assignment focused on designing a large-format subway banner advertisement for a fictional high-end New York City cocktail lounge and restaurant, Focus 05. The primary goal was to create a compelling, high-impact advertisement that could instantly capture the attention of busy commuters and convey a sense of luxury and quality. I achieved this through the use of cinematic, rich-colored imagery focusing on a perfectly garnished cocktail being poured, setting a sophisticated, dark-toned atmosphere. The advertisement utilizes a modern, engaging call-to-action—”Tag a friend who needs this”—which prompts social interaction and sharing, alongside clear placement of the @focus05.nyc handle. This assignment successfully demonstrates my ability to design effective advertisements for specific transit media constraints, blend high-quality product photography with concise, persuasive copy, and establish a luxurious brand mood through expert use of lighting and composition.
Harley-Davidson: Sturgis Financing Campaign
As the Art Director for Sun Harley-Davidson, a prominent Colorado powersports dealer, I developed this high-impact advertisement to drive motorcycle and accessory financing, capitalizing on the excitement surrounding the annual Sturgis Motorcycle Rally. The campaign’s core objective was to promote the powerful financial incentive, “NO PAYMENTS FOR 90 DAYS,” while establishing a strong emotional connection to the brand. My creative direction employed a first-person point-of-view image of a bike on the open road, immediately immersing the viewer in the experience of freedom and adventure. I used contrasting typography—a flowing script for the headline and a bold, distressed orange block font for the financial offer—to ensure the key sales message commanded immediate attention.
This successful ad demonstrates my ability to lead creative strategy, balance emotional branding with crucial financial calls-to-action, and produce timely, high-conversion marketing materials for a major retail client.
Honda Goldwing: “Chase Your Thrill” Website Banner
As the Art Director for a large powersports dealer, I created this high-impact website banner to promote the 2018 Honda Goldwing and drive valuable test ride leads. The creative strategy focused on selling the experience of high-end touring, achieved by pairing a clean, detailed side profile of the motorcycle with an aspirational image of a rider on a sweeping mountain highway. The banner’s design utilizes the bold tagline, “CHASE YOUR THRILL,” and the prominent Goldwing branding to generate excitement, while the clear call-to-action, “SCHEDULE YOUR TEST RIDE TODAY!,” is strategically placed for maximum conversion.
This project demonstrates my capability to conceptualize and execute high-performing digital advertising assets that effectively promote premium products by balancing visual appeal, clear messaging, and a strong focus on generating leads.